INFLUENTIAL THINKING
My aim is to connect you with meaningful knowledge. Sharing learning’s from the most influential thinkers and the leading events.
I know you don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions. So, I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours.
Please subscribe to my blogs, and download the free ebooks, the Experience Design resources.
As they say, knowledge is power. You can, and should, have more influence.
Enjoy!
Dec
17
As the Summer of Cricket takes up our attention, we head back to Cricket Australia to speak with Head of Events Antonia Begg’s. Antonia herself has had a remarkable career, after leaving investment banking and being told she might not make it in our world of events, she’s undeniably...
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Dec
16
I got together with Sam Middlehurst of 'Music Run' fame recently and we mashed our experiences together to deliver a 'Crash Course for Event Entrepreneurs' at the Mass Participation Asia Conference. If you’re an entrepreneur or intrepreneur, inventing or reinventing your event, here are our '7 things you may want...
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Dec
09
Tahira Endean is a name that pops up a lot on the Event world. Author, blogger, and Event Producer Based in North America her work and book around ‘Intentional Event Design’ sparked our attention as it connects with what we’ve been going on about recently, that all events should...
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Dec
07
I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our expectations. I’m not saying most events fail, but I do believe they often fail to meet some of the expectations. This is not due to a lack...
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Dec
04
We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what spread from person to person.” Seth Godin, All Marketers Are Liars Every event should have a story. This shouldn’t be difficult as we know all events should be founded on...
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Nov
27
I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what got us where we are, won’t get us where we want to go. That is, the wonderful work ethic, the technical skills, the passion for the cause, will...
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Nov
24
It’s a rockstar show this week, with leading entrepreneur Sam Middleton Co-founder & MD of The Music Run Sam is a self confessed reformed management consultant, now creating rockstar active experiences, that look like this... https://youtu.be/NuRf2nMSQng Attracting over 250,000 participants, as the name suggests this is the mashing of...
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Nov
23
Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn't been much easier! We need to create moments that influence. Those defining moments that change people. 'Moments of Impact' occur across an event campaign. They are the moments that matter across the...
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Nov
18
This show is a ripper. Despite failing in his quest to ‘become the next big thing’, Tim Wood has kind of done ok! A career with Nike, McDonalds, Mattel, et al has led him to become a fantastic advisor to event people wanting to connect with brands like these. Having...
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Nov
09
There are many opportunities and challenges in the event business. Time is always short, our attention split and we are juggling priorities, so we need to simplify our decisions, and focus our teams. Essentially, ultimately, we all have just 3 things to get right. 1. THE MONEY - Financial success...
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