INFLUENTIAL THINKING
My aim is to connect you with meaningful knowledge. Sharing learning’s from the most influential thinkers and the leading events.
I know you don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions. So, I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours.
Please subscribe to my blogs, and download the free ebooks, the Experience Design resources.
As they say, knowledge is power. You can, and should, have more influence.
Enjoy!
Nov
18
This show is a ripper. Despite failing in his quest to ‘become the next big thing’, Tim Wood has kind of done ok! A career with Nike, McDonalds, Mattel, et al has led him to become a fantastic advisor to event people wanting to connect with brands like these. Having...
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Nov
09
There are many opportunities and challenges in the event business. Time is always short, our attention split and we are juggling priorities, so we need to simplify our decisions, and focus our teams. Essentially, ultimately, we all have just 3 things to get right. 1. THE MONEY - Financial success...
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Nov
07
We are back! Series 2 starts with Anthony Everard from Cricket Australia - one of the leading figures in our sports events industry. Trust me, this is a rich half hour chat! You can learn how Anthony led the way in the creating arguably Australian sports most successful products...
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Oct
12
Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake at night. But we can have the impact we need, to get sales or sign ups, by applying 4 Experience Design principles. PEOPLE PURPOSE VALUE IMPACT ‘Principle-led leadership’*...
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Oct
05
I’ve written recently about the 2 sides of events, the inspiring and the challenging, and it’s always a topic that galvanises a group of event people. The stories of how we’ve been on the wrong side of the 2 sides. To do our best work, and, to enjoy the journey,...
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Sep
27
Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All the planning (I’m sure you’ve done some!) is over and it is time to deliver. Problem is, something will go wrong. Something unexpected...
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Sep
17
Event people are lucky. We work in a positive space with passionate people. The people around us are striving to do great things, and we usually find more support than resistance. But working in events is different. We are in a fortunate position. There are not many roles that allow...
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Sep
10
The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire people, creating powerful moments and memorable stories. We can influence people. Sometimes we can even change lives. There are some famous examples. Iconic sportswomen Cathy Freeman, Serena and Venus...
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Sep
03
So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the crowd. We looked at the 'iconic events'. The Greatest Shows on Earth. What we found are some ingredients to success in today’s event world. And...
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Aug
21
“Influential events are change agents, catalysts, moments in time creating legacies.” Events are a moment in time, having impact at a defined place. They are also a catalyst to a journey, an experience over time. They can be a goal, a finale, and the start of something next. They bring...
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