INFLUENTIAL THINKING

My aim is to connect you with meaningful knowledge. Sharing learning’s from the most influential thinkers and the leading events.

I know you don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions. So, I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours.

Please subscribe to my blogs, and download the free ebooks, the Experience Design resources.

As they say, knowledge is power. You can, and should, have more influence.

Enjoy!

Mar 11

Only people like you, do events like this

Ultimately events are all about motivating a group of like-minded people to come together.  So it is essential that as event designers, we understand what influences people to come together. And, the most critical, the number one influence - is the influence of people, on other people. More often than not... read more →
Feb 28
Feb 26
Feb 15

How Nike won with BREAKING2, and so could you!

One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever sub 2 hour marathon. This was a brilliant example of an event-based campaign, playing around with a simple concept, for a powerful effect. The Influence of Time In recent weeks we have... read more →
Feb 08

Did Your Birthday make you do this??

What happen's on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th birthday? would that matter? If you're looking to get into people's lives, looking at your fans and participants birthdays may be surprisingly valuable. I've mentioned we... read more →
Jan 31

The Power of Start Times & Finish Lines

I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time, the places, and the people around us. Why is Understanding Time important? We are all trying to get the most out of our days, for us, and our teams. If we can understand how... read more →
Jan 29
Jan 22
Dec 17
Dec 16

7 things you may want to know

I got together with Sam Middlehurst of 'Music Run' fame recently and we mashed our experiences together to deliver a 'Crash Course for Event Entrepreneurs' at the Mass Participation Asia Conference. If you’re an entrepreneur or intrepreneur, inventing or reinventing your event, here are our '7 things you may want... read more →