INFLUENTIAL THINKING

My aim is to connect you with meaningful knowledge. Sharing learning’s from the most influential thinkers and the leading events.

I know you don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions. So, I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours.

Please subscribe to my blogs, and download the free ebooks, the Experience Design resources.

As they say, knowledge is power. You can, and should, have more influence.

Enjoy!

May 01

What is Experience Design?

And how can it help you? As event designers our game has changed. We now create experiences and journeys, not just one off moments in time. Consumer expectations are greater, but opportunities boundless. We can still draw on the fundamental power of shared real life experiences, and now have these... read more →

May 1, 2018
Andrew O'Loughlin
2 Comments
Business, Event Management, Event Profs, Events, Experience Design

Apr 27

Your Event Might Be Contagious

We all know the power of ‘word of mouth’, it has come out on top of every ‘how did you hear about…’ survey that ever existed. But do we know why things are spread? Thankfully US Professor Jonah Berger has enlightened us as to why things catch on, what promotes word of... read more →

April 27, 2018
Andrew O'Loughlin
No Comments
Business, Event Management, Event Profs, Events, Experience Design, Lifestyle, Marketing, Sports

Apr 25

Events that get people talking

Do you know the secret ingredient to make messages spread? I've recently been enlightened to the SIX REASONS why some things catch on, and others, do not. The good news is that any product, idea, or behaviour can be contagious. Going viral is certainly not guaranteed, but you now have... read more →

April 25, 2018
Andrew O'Loughlin
No Comments
Business, Event Management, Event Profs, Events, Experience Design, Health, Marketing, Sports

Apr 16

Sometimes you’ve just got to get it done

You need to win the fight against ‘The Resistance'. Thinking back to the people who have done well in our game, the common attribute is the ones who can get stuff done. This is especially important in our world of event management. Our deadline doesn’t move. We don’t do extensions,... read more →

April 16, 2018
Andrew O'Loughlin
No Comments
Business, Event Management, Event Profs, Events, Experience Design, Sports

Mar 19

Events are a ‘weak-link game’. Are you at risk?

I saw the super smart Malcolm Gladwell speak recently and he was at his best, probing us to think deeply about today's world. An argument Malcolm is making is that we are now living in a ‘weak-link world’, a form of the old ‘your only as strong as your weakest link’ theory.... read more →

March 19, 2018
Andrew O'Loughlin
No Comments
Business, Event Management, Event Profs, Events, Experience Design, Lifestyle, Marketing, Sports