INFLUENTIAL THINKING
My aim is to connect you with meaningful knowledge. Sharing learning’s from the most influential thinkers and the leading events.
I know you don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions. So, I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours.
Please subscribe to my blogs, and download the free ebooks, the Experience Design resources.
As they say, knowledge is power. You can, and should, have more influence.
Enjoy!
Oct
08
Great experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like visiting the Gallipoli Dawn ceremony. Or milestone events such as Grand Final’s, the Boxing Day Test, or weddings and even NYE. And within these events are ritual moments, like...
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Sep
27
We are all trying to stand out in a crowded market. There is a war on just to capture attention, let alone winning hearts and minds. So when we do get attendance, we need to exceed expectations, to ensure they show up again. And their expectation is to be amazed, for something...
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Sep
15
Let's be honest, things can and do go wrong in events. I’ve been close to it on many occasions. Example A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down... 10, 9, 8 …, I had...
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Sep
11
Last week we got honest, talking about when things go wrong. About being prepared for it, sharing and supporting each other when it does. And something else I wanted to share, is the need to learn, and grow. The worst mistake is the failure to learn ‘Learning from your mistakes’...
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Sep
04
On a Air NZ flight last week, I was reminded of a great strategy, as to how we can have some easy wins, and massive gains. Innovate the boring The Air NZ in flight safety videos have moved a boring necessity into a famous brand experience. ‘Innovating the...
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Sep
04
In my pursuit of meaningful information to help us work better and live better, I have found a brilliant framework developed from some very smart people. The brilliance of it is that it has taken thousands of studies into human behaviour, and boiled them down to a simple easily applied...
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Aug
22
I've just had the opportunity to present in a couple of sessions at the National Sports Convention, sharing my beliefs on the critical role events play in allowing our organisations to achieve our goals. I supported this argument with some research we have amassed, and a case study providing evidence...
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Aug
14
It's 'Show me the Money' week on 'The Event Show' - as we feature Ben Jesse, MBA (Exec.), the man charged with developing some of our industries hottest Commercial properties. Ben has so much to share from his work with Basketball Australia and the NBL, along with his experiences with...
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Aug
14
I am a great believer in the influence events play in our lives, our interests and the paths we take. So it has been fascinating watching the influence recent events and various forces have played on my son’s interests. And it’s interesting to see how Jack is being influenced into what sports he...
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Jul
30
As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m exploring how this may be important for you, and your work. NUMERO UNO! Confirmation bias is the #1 mother of all biases, and it...
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- July 30, 2019
- Andrew O'Loughlin
- Behavioural Economics, Behavioural Insights, Event Management, Event Profs, Events, Experience Design, Fan Engagement, Sports, Sports Marketing, Uncategorised
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