Great experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like visiting the Gallipoli Dawn ceremony. Or milestone events such... read more →
Let's be honest, things can and do go wrong in events. I’ve been close to it on many occasions. Example A! On a cold dark winters night a few years... read more →
It's 'Show me the Money' week on 'The Event Show' - as we feature Ben Jesse, MBA (Exec.), the man charged with developing some of our industries hottest Commercial properties.... read more →
I am a great believer in the influence events play in our lives, our interests and the paths we take. So it has been fascinating watching the influence recent events... read more →
As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m exploring how this may... read more →
When you think about it, it is astonishing how often we make important decisions automatically. Less than 5% of our actions each day are from deliberate decisions – so we... read more →
We spoke last week about how we value something more when we have invested ourselves into it - and how we can use this to positively influence your events. I also... read more →
I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is called ‘the IKEA Effect’. And simply put, it... read more →
There is one thing you can keep in mind that will make a big impact on how influential your events are. Making them active experiences, not passive ones. I spoke about the brand personality of your... read more →
I think you would agree events are a team game. And as such the recipe for success in Events is pretty simple really. Our events are simply the sum of... read more →
