Jesse Cole runs a baseball team in Georgia, USA, called the 'Savannah Bananas', he named them, and as the name suggests, they are all about fun. He pays a 6-year-old... read more →
People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important. That it is the event days where a... read more →
With the shutdown of our industry, there are a lot of us feeling worried, unsure, even angry right now. And that is fair, and natural. So please don’t get me wrong... read more →
What I hear from event people I’m working with is that even on the popular events, a fundamental challenge we all have is getting enough people to our events. Even... read more →
We both know there is endless talk about the importance of ‘engaging experiences’, but I've found very little actionable guidance on how to understand, create and nurture them. So, in... read more →
We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers, we know we are in the experience... read more →
I've realised this a lot recently as I'm walking around event sites and stadiums before the gates open and before the wider world arrives. I've watched what goes on and... read more →
I've been studying the science behind events, covering the cues and catalysts to influential events. So now it's time to build momentum, to get more people (and partners) to come... read more →
Excuse me for nerding out over the next few weeks, but I’ve realised that if you can harness the laws of nature, we can be in a very powerful place. The Science... read more →
I’ve been reminded by some of the political, sporting and cultural events in the world today as to how some of these moments are like ‘zeitgeist events’. These events capture... read more →
