What happen's on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th birthday? would that matter? If you're... read more →
I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time, the places, and the people around us. Why is Understanding Time important? We are... read more →
We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m not sure why, probably just because... read more →
If there is 1 question that gets a guaranteed 'eyebrow raise' on from our Event Show podcast guests, it is the old "how do you manage the work / life... read more →
I got together with Sam Middlehurst of 'Music Run' fame recently and we mashed our experiences together to deliver a 'Crash Course for Event Entrepreneurs' at the Mass Participation Asia... read more →
I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our expectations. I’m not saying most events... read more →
We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what spread from person to person.” Seth Godin, All Marketers... read more →
I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what got us where we are, won’t... read more →
Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn't been much easier! We need to create moments that influence. Those defining... read more →
Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake at night. But we can have the impact... read more →
