I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our expectations. I’m not saying most events... read more →
We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what spread from person to person.” Seth Godin, All Marketers... read more →
I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what got us where we are, won’t... read more →
Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn't been much easier! We need to create moments that influence. Those defining... read more →
Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake at night. But we can have the impact... read more →
I’ve written recently about the 2 sides of events, the inspiring and the challenging, and it’s always a topic that galvanises a group of event people. The stories of how... read more →
Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All the planning (I’m... read more →
Event people are lucky. We work in a positive space with passionate people. The people around us are striving to do great things, and we usually find more support than... read more →
The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire people, creating powerful moments and memorable stories. We can... read more →
So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the crowd. We looked at the... read more →
