I understand the opportunities and challenges for people like us. We all aspire to deliver great events front of house, and it’s equally important we do well back of house.

Events is a fast-growing industry. But it is increasingly competitive.

What is next big thing? Where is the money coming from? How do we stand out in the crowd? What about the risks? How do we lead and support our teams?

To succeed in our world we need to create influential events. And we need to be more influential as event people.

Being in Events is the 5th most stressful job in the world. Even so, getting that next gig is tough.

So we all need more knowledge and support. I am focused on helping you achieve what you deserve.


Creating Influential Events

Events can be inspiring, but they can be challenging. For events to be successful they must be influential and achievable.

We need a design-led, evidence-based approach to invent or reinvent your event. Create an achievable plan. Define and measure your success. Bring your ideas to life.

The strategy, design, and evaluation.

The Experience Design PlaybookCC creates a Match, a shared purpose and connection with your audience. Map the interactions, to achieve the influence you are seeking. Based on a profitable, achievable Model. And, Measure the impact.

Capture hearts and minds, with the art, and the science of Experience Design.



Creating Influential Event People

Helping you be better. For better work. And a better life.

Event people are passionate people. We work hard and deserve success.

But what got you here won’t get you where you want to go.

I know the opportunities & challenges for people like us. So I’m helping create more influential event people, 1 on 1 and in The Event School.

The event school is for people like us. Offering or new eventsMBA for the event professional wanting to be better, work better, and live better. Or the eventsFoundation – to launch your career.

Get that next job, the influence you deserve.

It is time to achieve more. Let yourself be great today.



Influential thinking

My aim is to connect you to meaningful knowledge. Sharing learnings from the most influential thinkers and the leading events.

You don’t need any more information, but we do need to make sense of it all. Giving us the evidence for better decisions.

Please download the free ebooksthe Experience Design resourcesand please subscribe to my blog.

I am sharing my thoughts and those of other leading thinkers. And I look forward to hearing yours

And contact me to discuss how your event can be included in my PhD research program, that may help you further understand the influence of your events.

Knowledge is power. Have more influence.


I Understand Business

After 25 years in the industry and the last 10 as Managing Director of a leading Agency I understand the opportunities and challenges of the event business.

I believe we have 3 things to get right.

1. Financial Performance.

2. Client & Customer Satisfaction.

3. An Engaged & High Performing Team.

If you get these 3 things right, I know you will be successful.

We are passionate people but in a fast-moving world managing our teams is challenging. Being in the events world can be a stressful place. In our competitive world keeping customers engaged, and clients or partners satisfied is paramount. Events are growing and there are great financial gains, but we need the right models in place to be profitable and sustainable. And events now need to provide greater evidence of their value, the ROI to our funders, and for ourselves.

Let me help you get the right things in place – to achieve what you deserve.

My Mission

I’m passionate about helping people be their best, and creating events that matter. I believe events can (and should) influence peoples lives.

I’m obsessed about leading thinking and connecting you to the knowledge that will make your life easier.

And I want to help you. We should be influential and successful front of house, and also enjoy the journey back of house.

My mission is to make sure we do better work, and live better.

How we live our days, is of course, how we live our lives.

The Book ‘Creating Influential Events’ is OUT SOON. Please SUBSCRIBE for your preview copy