Events can inspire people, creating powerful moments and memorable stories. We influence people. Sometimes we even change lives.
I understand the opportunities and challenges for people like us.
As event people we are in a powerful position. We can (and should) use events as a catalyst to achieve our desired goal. To create attention and action. To connect, engage, and sell. Tickets, memberships, awareness and funds. We should influence. Impact in that moment, and for the future.
But, as we have found, delivering influential, valuable, and manageable events is more challenging than we predict.
It’s a competitive world. You have tough KPI’s. Events are complex with many moving parts, and growing risks. Things can, and will, go wrong. There are safety and legal issues, we have financial and reputational risks. There is little time or capacity to make mistakes. Your work is for public display and critique and has immovable deadlines.
We want to be influential. Successful. We want to create a momentous event. You and your team work hard and deserve to do well. Yes, we want to be aspirational, but also, our plans need to be manageable. Events can easily become monstrous and unsustainable. We need to get the balance right. No, not just another manageable event. We want the model right. We want influential events.
So I’m connecting people to a new way of working.
The ‘Experience Design Playbook’
Experience Design = Event Planning + User Experience + Customer Experience
Experience Design uses Agile methods and understands how we think, act and feel as people. Collaboratively designing insight-driven, profitable, sustainable events.
This is for inventing or reinventing events. The art, and the science. The productive application of our creativity. Using evidence to make better decisions.
The strategy, design, and the evaluation.
With design-led, evidence-based solutions.
We can Match, Map, Model & Measure