It’s obviously an important time to be discussing our current challenges, and future opportunities, so some event industry leaders are putting their hands up to share their thoughts with you over the coming weeks.

So please join us on Friday’s for ‘The Event Show LIVE’ sessions – just register here >>>

To WATCH each Show just jump into the FULL REPLAY here, and to LISTEN to the podcast version please join in here.

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We will be joined by another group of influential and inspiring leaders from our world of events,
sharing success stories and steps towards success as our events start to re-emerge.

It is an important time to be focusing on our future opportunities
– so please join us to understand how we can all create more successful events, and have success as event people.

Join Us



Please also tune into our popular Event Show podcasts, which continue to speak with influential leaders on important topics every fortnight.
The latest show is out now – please listen in here!

Listen, watch and subscribe to the latest Event Show’s below.


S1 E8: The Event Show LIVE

This Event Show LIVE focused on celebrating success stories and our future potential, plus important insights on what we will need in place to be successful as our events re-emerge!

A huge thanks to those that joined us, and to…

+ Tim Oberg from parkrun Australia for some fantastic learnings amassed across the global series of events that we can all apply across our events

+ important and timely market intelligence from Steve Whately from Nielsen Sport who shared insights and processes that we can all embrace.

+ Hans Westerbeek of Victoria University Sport Business Insights Group who gave great context on recent relevant research, and thoughts on the important role of events in the reemergence of sport.

We do hope you can tune into this show and walk away with value to use in designing and rebuilding your event experiences.

To learn more from Steve and the Nielsen insights please contact steve.whately@nielsen.com / https://lnkd.in/gC2rhyA

Plus check out the LEGO parkrun! https://bit.ly/3gfZzgu!

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S3 E11: The Event Show – Fans First with Jesse Cole

Our Event Show podcast is exploring new ways of designing experiences, so I’m super excited to share this discussion I had with the ‘Yellow Tux guy’, aka Jesse Cole, Founder of the Savannah Bananas and Fans First Entertainment.

Jesse is a brilliant guy for many reasons, he has been achieving some amazing things, attracting millions of fans, creating an award-winning inspired team, and one of sports most innovative businesses.

So I think this a really valuable chat on many levels giving us all some important things think about, as you look to design, or rebuild your event experiences.

To me, if there is one thing that stands out from Jesse’s brilliant mantras, is the belief that I share, in that what we do is all about how we make people feel.

The EXPERIENCE we provide to our people, fans, participants, sponsors, or our team and everyone behind the scenes will determine how successful you are, and what you get back from your work.

So, soooo much to take away from this show… I do hope you enjoy this chat with Jesse!


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S1 E7: The Event Show LIVE

This Event Show LIVE focused on giving a voice to passionate advocates, with people curating support networks and resources for us all to benefit from. So please tune into this chat with another inspiring group of industry leaders;

+ Chris Heverin of Spartan + the Australian Mass Participation Sporting Events Alliance
+ Dior Sertori – creating an industry network and support systems at facebook.com/groups/eventnetworkvictoria/
+ Lachlan McLean – curator of industry resources & updates at evntlist.co (+ subscribe to) evntweekly.substack.com

Please do jump into their forums, as activists in our world of events they have some great ideas for better ways of doing things.

I do hope you can support their initiatives, and, we’d hope listening into this show will help make your life easier and your work even better.

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S3 E10: The Event Show on our environment with Dr. Sheila Nguyen

The Event Show is focused on the big topics that we need to be considering, speaking with influential leaders, sharing ideas and unpacking the issues we are facing, the things we need to be keeping in front of mind.

I am excited to share this discussion with Dr Sheila Nguyen, a leading expert in sustainability who has been leading the way with her work with the Sports Environment Alliance. It’s a pleasure to speak with people who are passionate about important things, and Dr Sheila is one of those people.

So we hope you enjoy the show, and if we can help you design, or re-design your events, please let us know!

Please visit sportsenvironmentalliance.org for more info.

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S1 E6: The Event Show LIVE

This was with another brilliant chat – getting inside some of our top organisations, and the opinions of the progressive, proactive leaders within them – so tune into this chat with a great group of industry leaders ->
+ Shane Harmon of Sky Stadium
+ Aiden Blizzard from TLA Worldwide
+ Geordie Miles of Spark Event Group

It’s a genuine discussion as we get stuck into the current state, and the future evolution of the industry, with some honest thoughts from some really interesting perspectives.

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S3 E9: The Event Show talking Event Design with Roel Frissen

This Shows guest is Roel Frissen from the Event Design Collective, a Strategist, Behaviour Change Advisor, Author, and a world-leading expert in Event Design. As an advocate for this way of working, I am particularly excited to share this show, and as we are all currently looking to design or redesign our events there is so much in this chat to take away and use in your work right now.

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S1 E5: The Event Show LIVE

This is an excellent discussion, getting inside some of our leading event agencies, and an insight into the minds of those leading them. We speak with Alive Events Agency CEO, Antony Hampel, Twenty3 Sport + Entertainment Head of Events and Sponsorship, Ricky Marcy and Fresh Sports Group CEO, Sam Middlehurst – who have all been leading the way with innovative events, activations and campaigns that will continue to lead the evolution of our industry.
It’s a creative, innovative and experienced panel which will give us all some thoughts to take away and use in our work.

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S1 E4: The Event Show LIVE

In this show we spoke with another brilliant group of industry leaders – Stephen Lord – CEO of leading sports and entertainment agency KOJO, Chris Symington – CEO of the Super Netball League, and – Bonnie Hamilton – MD of Apex Event Recruitment.

Chris and Stephen provide us with an interesting insight into the thinking going on inside leading organisations, the scenarios, the processes, and the decisions that they are making. Bonnie then provides us with some insightful advice, as to how we can be positioning ourselves within the current job market. Lot’s of great thinking for you to take away and use in your work.

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S3 E8: The Event Show talking Experience Design with Bob Rossman & Mathew Duerden

This Shows guests are Bob Rossman and Mat Duerden, two of the worlds leading experts in the growing world of ‘Experience Design’, and as a passionate advocate for this approach in our work, I was particularly excited to have them on the show (see if you can spot it!).

As world-leading experts in ‘XD’ they recently co-authored a brilliant book ‘Designing Experiences’, rated in the Top 3 of its type and an essential resource for event designers.

In this show, we unpack the mindsets and tools with which I think you will find valuable to apply in your work.

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S1 E3: The Event Show LIVE

It’s a brilliant discussion in this Event Show, where we covered many of the burning questions and important topics that we should be addressing now, and also in the future..

In this show we spoke with Jacqui Murdoch, Kathryn Rowarth and Dr. Sheila Nguyen – all inspiring leaders from our industry.

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S1 E2: The Event Show LIVE

It’s a critical time for us all in the event industry, so we have pulled together some leaders to share their thoughts with you.

In this chat we spoke with Jeremy Kann from the Ironman CorporationTom Mottram from the Australian Formula 1 Grand Prix – and – Lucinda Jenkins from the NSW Government Office for Sport – all influential leaders in our industry.

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S1 E1: The Event Show LIVE

It’s an important time to be discussing our current challenges, and future opportunities, so we have pulled together some event industry leaders to share their thoughts with you over the coming weeks.

First up we spoke with Steve Peterson from Sport ProjectsThomas Staunton from Sold Out Events Management – and – Shannan Gove from Rosterfy – all well known as influential leaders in our industry.

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S3 E7: The Event Show with Ben Muldoon

It’s a virus-free ‘Event Show’ this time, with the purpose of igniting your thinking during the shutdown phase, and some ideas to help you relaunch your role in our new event world.

This chat is with Ben Muldoon whom I sat down ‘pre CV’ to explore his observations, and as a central hub in the world of events, Ben offers plenty of thoughts for you to walk away with.

From experiences with global event leader IMG, to the rise of Tough Mudder, and now at the hub of our industry with Register Now, he tunes in to the many things happening across our industry.

Ben has observed some of the common features of events that are succeeding, and how hustling and collaboration as the way to get results. We hear about what is driving our audiences, the trends in our industry, and the things that we need to be focusing on. The role of data, sustainability, technology and storytelling, and how Ben’s team are leading the way – with some specific opportunities that you may want to tap into.

We continue to focus on ‘Experience Design’ with this series, giving you new ways of innovating – a critical skill we all need right now.

If you need some help with that, please touch base at andrewoloughlin.com

And if you do find our podcast useful, please do share it with those who you think may value it!

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S3 E6: The Event Show Coronavirus Special!

‘Unprecedented’ is the word right now, and as the Event Show is about giving a voice to event people, we’ve reached out to some leaders in our industry, to hear how they and their teams are feeling, in what has been a shocking week for our industry.

This show has been an attempt to take stock, share some perspectives from our peers, with a view to offering some sort of support to us all.

You will hear from people who have been on the front line of it all, including Matt Bisset from Register Now, normally known for helping us register hundreds of thousands of participants, but now helping many of us navigate through cancellations and refunds this past week.

We also get a valuable insight on insurance matters, from Stu Hartley of EventCover, who offers us an update on where many are at, and some important advice to us all.

As does Geordie Miles from Spark Event Group, who represents the voice of many in our industry as a business owner, and one of our largest workforce suppliers in Event Workforce Group.

We then reach out to Chris Robb, who has been a leader in our industry, often specifically in dealing with risks, and the adversity that we face in challenging times.

So we hope this Show gives you some support in your lives at this time.

Our next Show will be looking ahead at solutions, so please tune in to learn of some of the opportunities that may be out there for us all right now!

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S3 E5: This Event Show explores the success of another record-breaking Australian Open!

As an inspiring emerging leader in our industry TA ‘Head of Experiences’, Shannon Davis takes us through how the Open has been ‘designing with heart’, and evolved from Tennis Tournament to Lifestyle Experience.

The Event Show is also all about hearing the stories of our people, and Shannon’s journey has been an interesting one, from San Diego, to across Europe and into Melbourne Park, along with the shift from Project Manager to ‘provider of joyful experiences’.

So please listen in for an intriguing insight into the role of an experience designer in events, the art, science and magic of it all. We explore so much in this chat, from the change in the nature of our work, to the specific strategies, and mindsets, that Shannon and her team have taken as they have led the evolution of the Open, and arguably, our industry.

As the podcast is all about giving a voice to our industry, so in this challenging time, we think it’s important to reflect on our achievements, to hear from each other, and to keep looking ahead to what we all can achieve in the future.

We hope you gain some insights to take away and work with, and we hope you enjoy the chat.

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S3 E4: It’s a massively interesting Event Show this week where we go wide and deep around the global sports events industry!

Many of you will know of Hans Westerbeek or will have read his work, with Hans having played a significant role in the education of many in our industry.

We focus heavily on influence in this show, where we go global and local, from elite to grassroots and around the sports event ecosystem, unpacking the opportunities and responsibilities for sport and event providers.

From the need for visionary leadership, the role of money through to the digital transformation that most of our organisations are going through. We examine the need for integrity, changing mindsets, to the role of AI and Climate Change, of data being the new oil, and how we must be gaining meaningful intelligence to guide our passion in sport.

Hans gives us many global and local observations from Real Madrid through to the current T20 World Cup, and as diverse as the Dutch Walking Society and the McGraw Foundation. So many important insights, taken from his global perspective as an academic and practitioner.

We hope you enjoy the show, hopefully giving you some valuable insights to walk away with. And please do share it if you do!

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S3 E3: The Event Show is back – with Tom Mottram from the Australian Grand Prix Corporation!

It’s a great chat, whether you are starting out or looking at your next steps, its interesting to learn about Tom’s path to the role he is in today, and where he gets his inspiration from.

We are taking an ‘Experience Design’ theme to the current Series, and Tom gives a great insight into how this process is helping elevate each fan’s experience, and at the same time helping to bring the team together behind the scenes.

We look at how Melbourne’s F1 rates in comparison to other global events, and how it will evolve to retain it’s status as one of the Top 3 most attended events on the circuit.

We also delve into how Tom & his team are looking to lead the way, even in some areas you may not expect.

As with each event there are challenges but Tom shares his approach to seeing these as opportunities, including the mindset the AGPC looks for across its’ team.

We also hear about how the AGPC are ensuring there are no ‘hidden secrets’, with a focus on ‘the fundamentals’, and, what we can all look forward to at the 25th Formula 1 Australian Grand Prix.

It’s a great chat, and we hope you enjoy the show.

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S3 E2: It’s ‘Show me the Money’ week on ‘The Event Show’ – as we feature Ben Jesse, the man charged with developing  some of our industries hottest Commerical properties.

Ben has so much to share from his work with the NBL, along with his experiences with with Cricket Australia and the Big Bash League, Tennis Australia and the Australia Open, the AFL, and, the highly commercial worlds of sports media and motorsport.

Such a valuable chat this one, for all of you looking to solve some challenges and open up commercial opportunities for your event, as Ben shares some great insights and learning for you to apply in your work today.

As so much of our success in events depends on our ability to attract more people, more partners and more profit, this is an episode full of immense value.

The Event Show is all about giving our industry a voice, sharing the experiences of some of our leading minds. So we hope you get some real value, and please do share this show with people you think may gain from the learnings.

Jump in and listen to Ben Jesse, Amanda Jacobs & I here – and please do share with your network.

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S3 E1: It’s a super cool ‘Event Show’ this week, featuring the man who created the global ‘Everesting’ movement, along with some of cycling’s most innovative and engaging events.

A leader of the global CyclingTips community, Andy van Bergen also heads up the Hells 500 cycling collaborative.

Andy talks to us about how he co-founded global and local cycling phenomenon such as ‘everesting.cc‘, a celebration of the beauty of cycling in the ‘Giro Della Donna‘, the infamous experiences of the ‘Ol’ Dirty‘, the intriguing ‘High Rouleur’s Society‘ – and – so much more.

Such a valuable chat this one, for any real event entrepreneurs out there – looking to truly connect with their passion, their people, and to lead innovation in your own Experience Design!

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S2 E5: As the Summer of Cricket takes up our attention, we head back to Cricket Australia to speak with Head of Events Antonia Begg’s.

Antonia herself has had a remarkable career, after leaving investment banking and being told she might not make it in our world of events, she’s undeniably done remarkably well!

Now with 15 years of experience on some of the worlds major sports events, and a passion for sports fan engagement, Antonia is someone worth listening to. From the Ryder Cup and some of the world’s greatest golf tournaments, to the Ashes and highest profile cricket events, Antonia offers some great insights into how it all works.

So find out how Antonia leads a team to deliver an incredibly high volume of events dates, to very high expectations, across a variety of International Test, One Day and Big Bash event experiences. From focusing on methods such as ‘Moments that Matter’, the 3 C’s mantra, and an impressive mindset of having “gratitude for the fans”.

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S2 E4: Tahira Endean is a name that pops up a lot on the Event world. Author, blogger, and Event Producer.

Based in North America her work and book around ‘Intentional Event Design’ sparked our attention as it connects with what we’ve been going on about recently, that all events should influence us. By that we mean effect people in some way, what we think and do.

Tahira gives us some great examples of this mindset in play, and specific questions you can ask of yourself and your team to create transformative events. How to innovate and productively apply your creativity. To create those ‘magical moments’.

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S2 E3: It’s a rockstar show this week, with leading entrepreneur

Sam Middleton Co-founder & MD of The Music Run

Sam is a self confessed reformed management consultant, now creating rockstar active experiences, that look like this… https://youtu.be/NuRf2nMSQng

Attracting over 250,000 participants, as the name suggests this is the mashing of music and running together to create amazing moments – like the world’s largest finish line party.

Standing out from the crowd in sport and entertainment is not easy, nor is winning the hearts and minds of a youthful audience. But Sam and his team are showcasing how an aspirational vision combined with market insights can create brilliant new experiences.

In this Show you will hear Sam share some generous insights into the things they have learned, and continue to work on in their journey in our inspiring and competitive world of events.

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S2 E2: This show is a ripper.

Despite failing in his quest to ‘become the next big thing’, Tim Wood has kind of done ok!

A career with Nike, McDonalds, Mattel, et al has led him to become a fantastic advisor to event people wanting to connect with brands like these.

Having worked with Tim, we knew he knew his stuff, and had a lot of insights to offer people like us. We also knew Tim understands the value of a great story, and always has some fun sharing it.

So tune in, this show will help you get on your way to more partnerships, and maybe a few laughs…

As Amanda describes it, ‘this one is so inspiring, an absolute hit and the reason we do this show’.


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We are back! Series 2 starts with Anthony Everard from Cricket Australia – one of the leading figures in our sports events industry. Trust me, this is a rich half hour chat!

You can learn how Anthony led the way in the creating arguably Australian sports most successful products of the last decade, the Big Bash League. Hear how Anthony and his team had to ‘be like pirates’ on the journey to success, and to overcome their doubters. It’s interesting to listen to how Anthony led with a clear vision of what they had to be, and who they were not.

As you will hear, Anthony is a visionary and strategic thinker, and has so much to share with us, including an interesting view on the start up stages of one of our first, and leading womens sports products, the ANZ Championship. You will also learn how Anthony is ‘untangling a bowl of spaghetti’ in our sometimes complex, and always competitive event marketplace.

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S1 E12: Today we have a chat with Chris Robb, author of the book ‘Mass Participation Sports Events’, a highly sought after International Speaker, High Impact Consultant and CEO of Mass Participation Asia.

Chris’s life reads like the pages of a novel. His amazing journey has allowed him to impact the lives of millions of people by creating and delivering mass participation sports events across three continents.

While there have been countless highlights, including working on the Sydney 2000 Olympics and recently, meeting Sir Richard Branson at his home on Necker Island, Chris came from humble beginnings, growing up poor on a farm in Zimbabwe.

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S1 E11: Here we chat with Marie-Claire Andrews, CEO of Event Tech Tribe. Marie-Claire is a leading expert in the development of event technology products and a pioneer for the industry.

Prior to The Event Tech Tribe Marie-Claire founded and led ShowGizmo – an event app company that grew to 30 people in three countries. She was the establishment General Manager of the Wellington (New Zealand’s capital) angel investment network and was appointed as chair of Unlimited Potential, New Zealand’s leading technology business network.

With a personal philosophy of ‘no pressure, no diamonds’, Marie-Claire is an inspiration.

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S1 E10: We chat with Michael Linley, CEO and founder of Brand Capital International. Michael shares his immense experience in assessing and developing brand assets for sporting organisations as well as cities around the world. Currently undertaking a PhD with Victoria University on global sports business, Michael takes us through the methodology both organisations and cities use to assess the value of events and how the process and desired outcome can differ significantly in the absence of a standardised system. This podcast will reveal just how diverse the world of events is and how many opportunities exist within the industry we love.

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S1 E9: Today we chatted with Sharon Morris, CEO of the iconic Australian event; Mothers Day Classic. Since it’s inception in 1998 the Mothers Day Classic has fundraised a staggering $33.2 million dollars for the National Breast Cancer Foundation. Sharon shares her experiences leading an event that is now staged across the country, the partnerships that the team has established and the moments that deliver a memorable event experience. Listen in to find out how the event continues to evolve and grow from year to year. Sharon is a leader in her field and we thank her for sharing her insights and advice on a career in events with the event show.

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S1 E8: In this episode we chat with Michelle Morris, an event industry expert with a career that spans major events, national sport organisations and now with Visit Victoria as Head of Major Events of Acquisitions for Regional and Government (and yes that is the most impressive title we’ve had so far!)

Michelle has held a number of senior roles in the event industry and shares her journey to the top and insights into her event experiences with us.

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S1 E7: We chat with Georgie Stayches, owner of Fetching Events and Communications and a seasoned event and media professional. Georgie brings some terrific perspective on event strategy as well as nurturing each group of stakeholders in an event including the all important volunteers. Fetching Events and Communications success’ is built on personalised service and creating memorable events for each of its clients. Georgie is incredibly passionate about the events industry and the people in it – this is well worth a listen!

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S1 E6: We chat with Christiaan Page, an event and sport technology mastermind who is incredibly passionate about events, the people in the events industry and the legacy that we are all able to leave behind when we deliver remarkable events. Christiaan is currently based in Lausanne in Switzerland where he heads up a company called Legacy Sport. Christiaan kindly joined us by phone on this podcast to share his insights into the world of major sporting and Olympic events.

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S1 E5: Here we chat with Lindy Murphy, seasoned event and multi sport delivery expert. Lindy shares her event experiences with us including two Commonwealth Games event and the iconic Netball World Cup. Listen in for some great insights on making the most of opportunities, creating a cohesive and high performing team and contingency planning and why it’s so important to do.

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S1 E4: We chat with Bennett Merriman, Co-Founder of Event Workforce Group. EWG is committed to connecting hard working, talented people with the best clients in the sports, events and entertainment industry around the world. Their mantra is “Placement with a purpose.” In this episode we chat in depth about what it takes to create and run a business servicing the events industry and how EWG has started to scale into international markets.

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S1 E3: A huge welcome our first international guest; Tom Kiely. Tom is the founder of the Xterra World Series which is now held in 30 countries around the world. We chat to Tom about what is involved in creating a new event concept and then scaling it to be delivered in different locations whilst providing the same level of service to the participants.

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S1 E2: We welcome Carissa Harris, Senior Event Director with Cricket Australia. Carissa shares her insights into the events industry, work-life balance and how to nurture future leaders in this industry we love.

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S1 E1: We welcome a giant of the industry; Stephen Newport. Stephen has forged an impressive events career working in leading roles on the Melbourne 2006 Commonwealth Games, the ICC Cricket World Cup and more recently the 5th Asian Indoor and Martial Arts Games.

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