Andrew O'LoughlinOct 16, 20193 minThe 4 Law’s you can use to influence everyoneWhy are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...
Andrew O'LoughlinOct 8, 20194 min4 simple steps to unlock new ritualsGreat experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like...
Andrew O'LoughlinSep 28, 20194 minIntentional Design – engineering new rituals“Awe-inspiring” “THE place to be” “A memorable moment!” How our events are perceived is critical, and there are some important...
Andrew O'LoughlinSep 16, 20194 minLet’s be honest. Things go wrongExample A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down… 10, 9, 8 …, I...