Inspire your audience, your team, and share the proof of your value.
We all need to engage our fans, our people, with more money, and less stress.
I can help you:
- Inspire your fans
- Inspire your team
- Achieve your financial KPI’s
But it’s not always easy. It is competitive. Time is short. You probably have less resources than expectations.
So, I have taken 25+ years of learnings, merged with new methods, to create the ground breaking Experience Design Playbook.
This is the best (and only) program that takes an evidence based, design-led approach to positively influence the behaviour and attitudes of your audiences, and your people.
WHO IS THIS FOR?
WHAT DOES SUCCESS LOOK LIKE?
After 25 years in major events, and 10 years leading an international event agency, I have found there are 3 crucial areas to focus on:
- Your Audience – engaged and inspired participants, fans and partners
- Your Team – an engaged and performing ‘team of teams’
- Your Money – the revenue, cashflow and profits you need.
The Experience Design Playbook enables your success in all 3 parts.
The 4 Step PLAYBOOK
Experience Design influences what do, what we think, feel, and share.
Experience Design uses principles of People, Purpose, Impact and Value to guide us.
The Playbook provides a process to understand how our audience think, act and feel, to allow us to influence them in positive ways.
The Playbook gives you a roadmap to make better decisions. A plan of attack. To define and achieve success.
For the strategy, design, execution and evaluation.
#1. THE MATCH – DEFINE & ACHIEVE YOUR PURPOSE
We MATCH the event experience with your organisations goals and the audiences aspirations, to provide the most valuable fit.
#2. THE MAP – THE EXPERIENCE. BRINGING THE EVENT TO LIFE
We MAP the journey from Attention to Action to Sharing.
Creating Moments of Impact, with personal journeys and shareable stories.
#3. THE MODEL – YOUR EVENT PLAN
We create a MODEL that will provide a Valuable, Influential and Achievable event.
#4. THE MEASURES – DEFINING & PROVING YOUR SUCCESS
We define and MEASURE the ROI. We create insights to make better decisions. And provide evidence of your success!
This is your Playbook for designing or redesigning events.
The productive application of our creativity.
The art, and the science of creating successful events.
HOW CAN YOU USE ‘THE PLAYBOOK’?
We provide interactive Experience Design Experiences, stepping through The Playbook, creating a detailed plan to bring your event to life.
Interactive Experience Design sessions with you and your team
Full Access to the ‘Experience Design Playbook
Your completed Playbook and Experience Design Canvas as outcomes from the session
Copies of ‘Creating Influential Events – The Experience Design Playbook’
Free ongoing access to all Experience Design Playbook resources and case studies.