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I understand the opportunities and challenges for event people.

And I am here to help you create successful events.

Inspire your audience, your team, and share the proof of your value.

We all need to engage our fans, our people, with more money, and less stress.

I can help you:

  1. Inspire your fans
  2. Inspire your team
  3. Achieve your financial KPI’s

But it’s not always easy. It is competitive. Time is short. You probably have less resources than expectations.

So, I have taken 25+ years of learnings, merged with new methods, to create the ground breaking Experience Design Playbook.

This is the best (and only) program that takes an evidence based, design-led approach to positively influence the behaviour and attitudes of your audiences, and your people.

WHO IS THIS FOR?

Event Leaders

Event Leaders

Event Owners

Event Owners

Event Teams

Event Teams

WHAT DOES SUCCESS LOOK LIKE?

After 25 years in major events, and 10 years leading an international event agency, I have found there are 3 crucial areas to focus on:

  1. Your Audience – engaged and inspired participants, fans and partners
  2. Your Team – an engaged and performing ‘team of teams’
  3. Your Money – the revenue, cashflow and profits you need.

The Experience Design Playbook enables your success in all 3 parts.

The 4 Step PLAYBOOK

Experience Design influences what do, what we think, feel, and share.

Experience Design uses principles of People, Purpose, Impact and Value to guide us.

The Playbook provides a process to understand how our audience think, act and feel, to allow us to influence them in positive ways.

The Playbook gives you a roadmap to make better decisions. A plan of attack. To define and achieve success.

For the strategy, design, execution and evaluation.

#1. THE MATCH – DEFINE & ACHIEVE YOUR PURPOSE

We MATCH the event experience with your organisations goals and the audiences aspirations, to provide the most valuable fit.

#2. THE MAP – THE EXPERIENCE. BRINGING THE EVENT TO LIFE

We MAP the journey from Attention to Action to Sharing.

Creating Moments of Impact, with personal journeys and shareable stories.

#3. THE MODEL – YOUR EVENT PLAN

We create a MODEL that will provide a Valuable, Influential and Achievable event.

#4. THE MEASURES – DEFINING & PROVING YOUR SUCCESS

We define and MEASURE the ROI. We create insights to make better decisions. And provide evidence of your success!

This is your Playbook for designing or redesigning events.

The productive application of our creativity.

The art, and the science of creating successful events.

HOW CAN YOU USE ‘THE PLAYBOOK’?

We provide interactive Experience Design Experiences, stepping through The Playbook, creating a detailed plan to bring your event to life.

Including:

Interactive Experience Design sessions with you and your team

Full Access to the ‘Experience Design Playbook

Your completed Playbook and Experience Design Canvas as outcomes from the session

Copies of ‘Creating Influential Events – The Experience Design Playbook’

Free ongoing access to all Experience Design Playbook resources and case studies.

WHAT OTHERS HAVE SAID

“Andrew has a sharp mind and is a creative and strategic thinker, with a stack of experience”-
“We always find Andrew’s insights invaluable in our work”-

BOOK IT IN!

If you’re ready to create successful, influential, achievable events, then let’s chat.
Please contact me now at andrew@andrewoloughlin.com or +61 423 359 354.

 

Let’s Chat